imager from the GCVS AGM

Fundraising Insights for 2023

It was a pleasure to be able to welcome Katie Docherty to the GCVS Annual General Meeting. Katie is the CEO of the Chartered Institute of Fundraising and a skilled and experienced fundraiser. Here are some of her top fundraising insights for 2023:

Fundraise more

With the cost of living crisis seriously affecting many voluntary organisations, it is time to re-think income sources and strategies. Organisations will need to engage in more fundraising activities and invest additional time, effort and resources to generate their own unrestricted income. This will help meet core costs and promote sustainability.

Manage a diverse mix of income streams

An effective fundraising plan is likely to include a range of fundraising methods and income sources that have a good fit with an organisation’s mission, values and capacity. Here are some of the most effective ways to secure income in 2023:

  • Promote individual giving. Donating is good for everyone. People are motivated to give because they connect with a charitable cause – often on an emotional level. They believe the organisation is trustworthy, and above all, they feel their support will make a positive difference. Tell stories of positive change and link donations with the difference they make.
  • Make giving quick and easy. Digital or online giving platforms are now regarded as fundamental and essential resources for effective fundraising. Digital donors tend to give more. Include a donate button in the header of your social media page and at the top of every website page. Make sure your external messages include a compelling “fundraising ask”. Make it obvious that you need donations and drive traffic to your donate button.
  • Look after your donors. Invest more time and resources to build and nurture great relationships with your exiting supporters. Thank them for the positive difference their support is making.
  • Invest in corporate partnerships. Sponsorships and donations to the charitable sector from commercial business continue to be mutually beneficial. Most companies wish to continue their existing relationships with the voluntary sector.
  • Encourage your supporters to fundraise for you. Local community fundraising activities are still popular. Give your supporters ideas and resources. Emphasise the positive difference their donations make for your cause.
  • Promote charity retail. Charity shops and retail are proving to be very popular. Customers know that their purchase will make a positive difference, supports ethical shopping and promotes local recycling.

Take advantage of help available

We are grateful to Katie Docherty for joining our AGM to share her experience and advice. Please get in touch with our Sector Development team for relevant funding and fundraising support.

If you are interested in joining GCVS, please visit our membership page for more information.

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