Money Magnets: Organisational characteristics that attract funding


27 August 2024 - 10:00

Online (Zoom)

Fundraising essentials that go beyond the grant application.

Course Overview

During this session we will discuss the types of information and characteristics donors, funders and sponsors are likely to consider when deciding whether or not to support your voluntary organisation. Using practical case studies and examples, we will explore key “money magnets” such as vision & mission, impact reports, strategic plans, organisational capacity, effectiveness, donor experience and external communications (including the fundraising ask). Our aim will be to inspire you to make changes that will improve your fundraising success.


By the end of this session you should be able to,

  • Consider whether your organisation is ready to attract more financial investment
  • Identify your main organisational strengths and those weaknesses that need development
  • Adopt an external viewpoint when talking about your work to potential funders
  • Communicate your work and mission more effectively
  • Know where to find further help

Who should attend?

  • Community groups, voluntary organisations and registered charities across Scotland who wish to attract more financial support
  • Trustees and other volunteers, managers and staff

About the Facilitator:

This session will be led by June Burgess, Funding Advice Officer at Glasgow Council for the Voluntary Sector. June has many years’ experience as a skilled fundraiser within several well-known Scottish charities and has a particular interest in all aspects of in-memory campaigns and legacy fundraising. June is a member of the Chartered Institute of Fundraising and holds the Certificate in Charity Legacy Administration (CiCLA) from the Institute of Legacy Management. Since joining GCVS in 2021, June has supported hundreds groups in Glasgow with their fundraising plans.

Please note this is an online event. You will be required to register with Zoom before you can join. This is a free and simple process but does take a few minutes. Please do this at your convenience before the day of the event.

The Zoom link will open 10 minutes before the start of the session and all the details will be in your confirmation email – please remember to check your spam folder.

Do you have any access or learning needs?
Please let us if you have any accessibility requirements we can help with. This may include closed captions, large print materials or other needs. When completing your registration in the checkout page, please let us know your needs and, where possible and with sufficient notice, we will do our best to accommodate them.

Privacy Notice

Who are we?
We are Glasgow Council for the Voluntary Sector (GCVS) based and registered at The Albany Centre, 44 Ashley Street, Glasgow, G3 6DS.

What is Personal Data and how do we use it?
Personal data is defined in the GDPR as “any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly”.

The personal and organisational information which you supply to us may be used for the following purposes:-

  • Communicate with you to process your booking requirements
  • Share information with onsite catering facility to fulfil dietary requirements
  • To develop business plans to grow our business i.e. new services; fees; communication and customer needs
  • Share billing information with our finance department to process invoices for payment of goods and services
  • Conduct data and statistical analysis to monitor performance of our services
    We will NOT disclose any information to any third party without your prior consent.
    Type of Data Held
  • Name
  • Email address
  • Job Title
  • Organisation
  • Address
  • Dietary Requirements
  • Accessibility Requirements

30 tickets available

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