Effective Fundraising Communications

Price range: £70.00 through £120.00

10 September 2026 - 10:00 - 16:30

GCVS 348 Argyle Street, Glasgow G2 8LX

Free with Glasgow Funded Support

Create connection to your cause and inspire action from grant makers, donors and supporters.

Being able to talk about your work clearly and effectively is an essential fundraising skill, particularly for attracting unrestricted and sustainable core funding. In this session, our Funding Adviser, June Burgess will show you how developing engaging, strong messages can help people connect with your cause and compel them into action. 

Drawing on fundraising best practice, we will explore effective fundraising communication techniques that can help you engage new audiences and strengthen relationships with existing supporters. Through real-life case studies and examples, we will uncover the information and qualities that individuals, grant-makers, and sponsors often look for when deciding whether to support your organisation. Including, how to effectively communicate your vision and mission, demonstrate your impact and articulate your strategic plans as well as practical tips on how to make a confident and compelling “fundraising ask”.

Learning Outcomes

We will help you to:

  • Communicate your work and mission more effectively
  • Find ways to make your organisation more attractive to individual donors, grant makers, and sponsors
  • Develop effective “Case for Support” messages
  • Develop effective fundraising messages using different media particularly online (websites and social media), written appeals and reports, and for donor stewardship

Who should attend

This short course is for anyone with responsible for fundraising or income generation within their organisation at any level of experience including Trustees, committee members, staff and other key volunteers. We highly recommend taking the opportunity to join the full day to get the maximum benefit from your time with our Funding Adviser and from networking with peers in the sector.

Course options

We are delighted to share two options to help you get the support you need.

Morning Only
10am-12pm

The morning session introduces effective fundraising communication techniques and best practice principles, providing participants with a strong foundation for developing compelling fundraising messages. We will share key communication tools, including the fundraising case for support, with practical examples and opportunities for group discussion, reflection, and peer learning.

Full Day Course
10am-4.30pm

Building on the introductory themes from the morning session, our full day course offers practical support to develop effective fundraising messages tailored for your organisation. The extended format allows for more in-depth discussion, practical exercises, and enhanced peer learning and knowledge sharing. including communication strategies that encourage long-term engagement from existing supporters and the opportunity for voluntary peer review of your current external communications providing constructive feedback and fresh perspectives.

How to book

Select the ticket type you wish to purchase from the dropdowns below for more information.

Standard Ticket

Click the Sign Up button below and go to the checkout page to complete your registration.

GCVS Membership Discounts

GCVS Membership (including membership plus) discounts are automatically applied when you are logged into your account. Please log in first, then click the Sign Up button below and go to the checkout page to complete your registration.

If you are not sure if your organisation is a member or your user account is not attached to your organisation’s membership team, contact us at membership@gcvs.org.uk.

Not a member? Find out more about how to become a member.

Free places with Funded Support

Funded Support free place discount is automatically applied when you are logged into your account. Please log in first, then click the Sign Up button below and go to the checkout page to complete your registration.

If you are not sure if your organisation is registered, or your user account is not attached to your organisation’s Funded Support team, contact us at sectordev@gcvs.org.uk.

Not registered for Funded Support for Glasgow City Organisations? Find out more about how to register. *Eligibility restrictions apply.

Accessibility

This event is in person. When completing your registration in the checkout page, please let us know if you have any accessibility requirements we can help with. This may include closed captions, large print materials or other needs. Where possible and with sufficient notice, we will do our best to accommodate them.

Want a discount? Sign up for GCVS Membership or Funded Support for Glasgow City Organisations! Our membership is completely free for groups that don’t have any paid staff. For larger organisations, we have a tiered system to make contributions easy and fair.

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