Boost your Digital Donations

20th August 2024

Are you making the most of your online channels to attract unrestricted income? Digital transformation has made the need for digital skills and infrastructure even more important. It can also offer a new range of possibilities for fundraising and donations.

Our Funding Advice Officer, June Burgess, offers five top tips and resources to explore to generate more funds for your cause:

Top 5 Tips and Resources

1. Post compelling ‘case for support’ messages
   Highlight the difference donations make for your cause. Watch our Quick Guide here on YouTube for help when creating your case for support. We also have more video resources here.
2. Make it quick and easy to donate online
   Partnering with a donation platform can help keep admin simple. See Charity Digital’s comprehensive list of online donation options, including Crowdfunder, BOPP, Facebook and much more. 
3. Make your donors feel special
   Keep your donors engaged by improving their experience. The Chartered Institute of Fundraising have a downloadable resource here on improving the donor experience which helps demonstrate how others are doing this and fundraising successfully.
4. Refresh your email campaign
   Email is the most popular and effective digital fundraising tool. For help and inspiration see Charity Aid Foundations’ top email tips here to use when contacting your supporters.
5. Review performance regularly
   Regular reviews of your donations will help you clearly see what is and isn’t working and identify improvements. The Chartered Institute of Fundraising’s advice here on three steps your charity can take to innovate, including how to get supporters and trustees on board.

Need more inspiration?

We offer a range of training as well as one to one support with your funding and fundraising. Visit our Funding and Income page to find more details and how to get in touch.